The making of Bike 2.0
Image from the workshop of Maiero Ivano SNC during model construction.
The idea for the bike was born in 2009 by a mixed group of multidisciplinary product developers from Inoda Sveje as coordinators/designers and IPU Product development as partner in concept/technology, we all had a will to implement technology in common objects that has so far been neglected.
We held several meetings to figure out how best to make a change, and how best to make our change noticeable.
This led to the idea of a contemporary bike and a competition as launchpad. Where we would seek to use technology that we where all ready working with as consultants in product development or technologies we believe to finalise it in a 2-3 year time frame.
The reason to make a bike with electrical transmission but not necessary with a battery (it is an option) is to give the consumer the possibility to go “100 % clean”, of course you would have to be Cancellara to create 500 Watt, but what you all ready do on a ordinary bike will be okay two.